We build custom digital solutions to the business challenges draining your time, budget, and energy.

PEOPLE FIRST

We build software you and your team will actually use

Software only creates value if people actually use it. That’s why we start with your team—understanding their needs, their goals, and their existing processes. This helps us maximize adoption and drive faster results.

SPEED TO IMPACT

We build custom solutions that deliver business value fast

You no longer need to choose between slow, expensive custom software and off-the-shelf tools that don’t quite meet your needs. AI tools make custom development more accessible than ever. We also accelerate impact by building products that integrate seamlessly with your systems and deliver only the features you need—nothing more.

YOUR PROBLEMS, SOLVED

Manufacturing

How can we improve communications between our employees to reduce production errors? How can we improve quality control without increasing labor expenses?

Food Services

How can we capture more online orders without the fees? How can we manage our inventory more effectively to reduce overages/ outages?

Retail

How can we manage our staff scheduling with fewer headaches? How can we train new employees more quickly?

Building Services

How can we gather better information about our clients’ issues proactively? How can we upsell more clients to recurring services?

Professional Services

How can we manage our invoices more quickly and get paid faster? How can we close our books without the stress?

Consumer Products

How can we monitor our marketing spend more closely without so many dashboards? How can we get the data we need to make better decisions?

Our Process

  • We start projects by really understanding the business problem you are trying to solve and what success looks like to you. We spend time with the team members directly impacted by problem, so we can get best understand their needs, goals, and existing systems.

  • We then design the simplest possible potential solution, largely using off the shelf tools. Our goal is to get something in your hands of your team so that we can observe usage, monitor results, and learn how to best iterate before we go further.

  • With the learnings from our pilot, we’re ready to build the custom software that meets your needs. We’ll ensure it integrates with your current systems and your team is fully trained and ready to use the solution effectively.

  • Once the custom solution is in use, we’ll check back in with you on usage and business impact so that we can make any improvements or additions you’d like.

ABOUT US

We have spent our entire careers building software that helps small businesses thrive. We believe that we’re at an inflection point in software development where custom solutions can now be accessible for many small businesses in a way that it never was before. Business owners no longer need to spend months searching for off- the shelf solutions only to settle for products that don’t quite meet their needs and have long learning curves. As business operators and serial entrepreneurs ourselves, we understand that what you really care about is measurable business impact, not flashy technology. We also pride ourselves in taking a human-centered approach to software development, building products with a focus on adoption and usability.

  • Dana Mauriello

    CO- FOUNDER

    Dana is a serial entrepreneur who has built multiple businesses that serve small business clients, including an alternative lending platform and e-commerce business builder. She was an an executive at Etsy and Odeko. She now teaches a popular class on building technology start-ups in at NYU Stern’s Business School.

  • Melih Onvural

    CO-FOUNDER

    Melih has spent his career building software that helps small business owners succeed, including payment processing products at Stripe, inventory management systems for food service businesses at Odeko, and revenue driving mobile apps for restaurants at Owner.