Custom digital solutions that save you time, money, and energy

Forget slow, expensive custom software and off-the-shelf tools that don’t quite meet your needs — meet QuickFit Custom

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Custom solutions that deliver business value fast

We start by designing the simplest possible solution to meet your needs so that we can deliver impact quickly, monitor usage, and learn before make an additional investment. We optimize for adoption and fast implementation by listening to the needs of your team and ensuring we can integrate with existing systems and processes.

Bespoke, made affordable

We deliver the value of custom at pricing that’s competitive with off-the-shelf options. You’ll pay a reasonable development fee with low ongoing maintenance — no subscriptions or fees based on usage. We’ll always be honest with you, opting for simple solutions that deliver real value over flashy tech and extra features you don’t need.

A better fit than Off-the-Shelf, more accessible than Traditional Custom

QuickFit Custom

✅ An exact match for your unique needs

✅ Fast delivery so that you can see business impact right away

✅ Accessible pricing — a reasonable development fee and low ongoing maintenance. No subscriptions or usage fees.

✅ Designed to work with your existing team, system, and processes to ensure quick adoption

✅ The ability to iterate on solutions and evolve with your business needs

✅ Unique-to-you solutions that can be used to gain a competitive advantage

Off-the-Shelf

❌ Significant time and research to find the right software for your use case

❌ Software that is not a perfect fit for your needs

❌ Software with more features than you need, making it harder to learn and train your team on

❌ May require you to change your existing systems, which increases implementation time and slows adoption

❌ Locked into subscription fees and increasing fees for additional usage

❌ Same software as your competitors

Traditional Custom

❌ Expensive development fees

❌ Slow delivery

❌ An emphasis on delivering flashy technology over real business impact

❌ Limited understanding of your team, systems, processes, and business challenges before kicking off work

❌ Implementation and team training is often out of scope, limiting the likelihood of software adoption

❌ One and done development that can soon leave you with a legacy solution in need of improvement

YOUR PROBLEMS, SOLVED

We can build solutions to improve nearly any operational workflow. Most workflows involve data capture and decision making, in other words, “help us get the information we need to make better decisions, helps us make sense of the data, and help us take action.” Here are just a few examples:

  • You need to understand how much cash you have on hand, what your obligations are, and what your expected payments are so that you can make smart financial decisions. Getting a useful view into that information from multiple sources isn’t easy, nor is acting on it. If you had perfect information, you could negotiate terms more effectively and make more nimble decisions about financing options.

  • How do you keep track of what’s in stock and what’s expected to be coming in and out of your inventory at any given moment across locations and channels? With better information and decision making support, you can avoid out of stocks and missed revenue opportunities while also cutting down on excess inventory costs.

  • You need to know how your marketing and accounts are performing so that you can make smart decisions about marketing spend and customer account management. With the right tools, you can improve your return on marketing spend and revenue per customer while reducing churn.

  • Your employees have a wealth of knowledge, but are they sharing that knowledge effectively for the benefit of the business? Let us help you ensure effective communications during shift hand overs, between locations, and when training new team members.

A PROCESS BUILT FOR IMPACT

We’re your solutions partner. We’ll start by reviewing your workflows with you and identifying the highest impact areas for improvement at no charge. We’ll then build a simple solution and monitor it’s impact before iterating and improving. Learn more about our process:

  • We’ll review your workflows with you to identify where there are opportunities to improve processes and save you time, money, and precious energy. At the end of our review, we’ll share a recommendation, at no cost to you, for potential digital solutions.

  • Once we kick-off, we’ll design the simplest possible potential solution to your challenge. Our goal is to get something in the hands of your team quickly so that we can observe usage, monitor results, and learn how to best iterate before we go further.

  • With the learnings from our pilot, we’ll iterate on our solution to ensure that it best meets your needs and has the highest possible impact. We’ll ensure it integrates with your current systems and your team is fully trained and ready to use the solution effectively.

  • We’ll continue to check back in with you on usage and business impact so that we can make any improvements or additions you’d like overtime.

ABOUT US

We’ve spent our careers building software to help small businesses thrive — and today, technology is at an inflection point. What once required millions of dollars to build generic, one-size-fits-all platforms can now be done for a fraction of the cost and tailored to the exact needs of a single business. That means no more compromises: you get the right solution, built for you, faster and more affordably than ever. We call this QuickFit Custom.

We’re business operators and entrepreneurs first, technologists second. For us, success isn’t measured in lines of code or flashy features — it’s measured in real business impact. Our approach is simple: we focus relentlessly on adoption and usability, because software only matters if your team actually uses it.

Dana Mauriello

Dana is a serial entrepreneur who has built multiple businesses that serve small business clients, including an alternative lending platform and e-commerce business builder. She was an an executive at Etsy and Odeko. She now teaches a popular class on building technology start-ups in at NYU Stern’s Business School.

Melih Onvural

Melih has spent his career building software that helps small business owners succeed, including payment processing products at Stripe, inventory management systems for food service businesses at Odeko, and revenue driving mobile apps for restaurants at Owner.